Bath & Body Works: Forever Red
Word of this fragrance first dropped back in the summer, and let me tell you, I’ve been excited for its release ever since. Forever Red, the new offering from Bath & Body Works for Holiday 2012, is Bath & Body Works’ attempt at high-end fragrance. It seems like they attempted this last year, producing the most spectacular fragrance failure known as Charmed Life, which was deeply clearanced just a few weeks after its release. Recently, Bath & Body Works collaborated with the fragrancer responsible for Lady Gaga’s “Fame” parfum to create Love Love Love – which performed better than Charmed Life, but did not create anywhere close to the level of buzz that the company had hoped for.
So can we expect any better out of Forever Red?
To start, it is a very light, sweet, playful blend of apple, peach and pomegranate, with a very subtle but still sharp bite of marigold. The top notes fade into a soft floral, and finally settles into the creamy vanilla base that really defines Bath & Body Works fragrances, laced with rum and marshmallow. It is not a complex fragrance by any means – the only note that seems very inventive is the marigold, which is only highly present on first whiff. The rest of the fragrance seems, well, pretty basic. So yes, it does smell nice, and it does work. But I fail to see what is “high end” about the fragrance.
Except, perhaps, for the price.
The Eau de Parfum comes in at a startling $44.50 per 2.5 oz – $15 more than other Signature Collection parfums of the same size. You can cheap-out and pick up the basic body spray, but you’re still going to lighten your pocket by $22 in the process. Shower gel comes in at a whopping $18, and lotion? Expect to shell out $20 a pop, for both the Triple Moisture Body Cream and the regular body lotion.
Now, don’t get me wrong, the fragrance is nice. The packaging is pretty nice to look at, too. But how in Satan’s playground can anyone justify these bloated pricepoints? I’m sorry, Bath & Body Works, but this is not who you are. In my time working with the company, I have heard many people say that they have strayed too far from their roots, and I was reluctant to agree with them. After all, they still managed to produce the warm and comforting Country Chic and Cashmere Glow. But this? Yes, I now whole-heartedly agree that Bath & Body Works have lost the plot. This is not what we want. You can take Forever Ripoff back. And you can leave the name “Signature Collection” to fragrances that actually embody who you are as a company.
For anyone curious, though, they do have mini Eau de Parfum for $10, currently on sale for $5, which is a relatively fair price.